Search engine optimization plays an important role for every digital marketer to rank your website. Search engine optimization helps in getting rank on google search engines and other platforms.
If you want to get organic traffic on your website then you need to have your website rank for at least the top 20 results.
Search engine optimization can be categorized into three categories-
- On-page SEO
- Off-page SEO
- Technical SEO
We do technical SEO only once for the whole website that is maintaining the basic standard of the website that is having htpps on the website, issuing SSL certificate and structuring the website.
I have discussed On-page SEO in detail in my previous blog, click here to read in detail. On-page SEO means making your website language and structure, search engine friendly.
Off-page SEO tells Google what others think about your site, by others means social media page, other websites, and influencers.
Many people misjudge off-Page SEO, they think off-page SEO means having plenty of backlinks on the page.
It goes deeper than that, as a new digital marketer you should start with On-page SEO. But due to the increase in competition on the search engine now off-page SEO is also having great relevance.
It is been said that you need to spend 70% of your time on on-page SEO and 30% of the time on On-page SEO.
CRUX– If you are getting a valuable link pointing toward your website from other domains, then the search engine assumes that the content on the website should be good. The reason for the assumption is another website will only put your link on his website only when the content quality os good enough.
What is DigiSidekick? Digisidekick is a digital marketing agency and institute that provides digital marketing services with best marketing strategies.
Off-page SEO tips
1. Create sharable content on the website and social media
Mark my words, there are four pillars of Digital marketing i.e website development, social media marketing, search engine optimization, google ads and amazing content is the king of digital marketing.
When you create good shareable content then you will get organic backlinks and trust me this will be the most satisfying moment for you.
2. Guest posting is still trending
What is Guest posting?
Guest posting means posting and publishing your blog and content on someone else website. Guest posting is helpful in many ways. Posting on someone else website helps you in many ways. When you post your content on someone else website, along with the blog you also provide your website link.
So it helps you to get traffic from that website, thins help you to get a backlink from that website.
By this means it helps to improve the SEO of the website.
Because Google assumes that another website is pointing towards your website and this helps to improve your indexing.
You can say the best quality backlinks for off-page SEO will from Guest posting only.
3. Social Media Engagement
Social media engagement is the major off-page SEO technique that helps you get Backlinks. If you want to make your website, blogs and social media handles more popular than social media engagement is a perfect technique for you.
Some of the top networking websites are-
4 Use the power of infographics
Sometimes it is possible that after creating really good content, you may not get high-quality backlinks. this problem can be resolve.
I have a tactic!!
Go to NeilPatel.com, paste your competitor Url and find 10 most popular articles on that website.
On the bases of that 10 blogs create some beautiful infographics for your competitor, so that he will post that infographics on his/her website.
In return ask for a link that points towards your website blog.
The website blog will be your infographic that you give him and make sure in that particular post use text above and below the infographic so that google will index your blog posts. Infographics work well for off-page SEO.
Make sure while creating infographics, in the below put your website URL as a source and a small logo somewhere.
This is very effective as well as the important way through which you can create your quality backlink. You will get a quality backlink for your website, content for your blog post and good connection with other web sites.
Not only that there is a site infographiclove you can post your infographic on this website and can get high-quality backlinks without writing any content.
Here you will find more than 500 infographics submission websites. Click here.
5. Web 2.0
Web 2.0 is a method that always works for me. Use good directory submission sites with high DA and PA. You need to post your articles on these sites that also include your website and blog URL.
Things that you need to remember while doing web 2.0
. Make sure that all the article you post on the website is a rewrite of the original article which is posted on the website. To rewrite the article use spinbot.com.
. The content you post on the website should be more between 200- 300 words.
. Along with the post make sure at the end of that post write- ‘source- xyx.xom’
These are not quality backlinks but help your website to get indexed and get rank. But until and unless you are not having good content n the website and good quality backlinks, web 2.0 is useless.
Web 2.0 is one of the strongest tools for off-page SEO. Here you will find more than 1000 web 2.0 sites. Click here
6. Profile building
Profile building is not very different from the web 2.0. The difference is instead of posting the article on other websites, you just need to create a profile on those websites and have to make sure that you put the URL in those profiles. It is the easiest way to generate backlinks. Profile building is effective for off-page SEO.
Here you will find more than 1000 profile sites. Click here
7. Google my business
Google my business is another amazing google platform for free. Google my business is generally used to optimize your business for local SEO. But you can also optimize and structure it to put your links correctly.
Here are some tips for effective optimization of Google my business.
. Have a proper description of between 200- 300 words.
. keep your customers to review your business on Google.
. Regularly update your google page gallery.