Before starting with the article, I would like to tell who is Daymond John?
Daymond Garfield John is an American businessman. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.
FUBU is one of the fastest and biggest clothing and fashion companies in the world. That is possible because of a single factor Daymond John’s presence.
I was recently listening to some of his interviews regarding his growth strategies and Here are some of the points that I figured out about his growth strategies.
1. Find your competitive edge
Every brand is having its USP on which they can sell their products. And if your product is not having a USP, then you are wasting your time and money.
You need to find a perfect pitch for your brand, which can be price, quality, or scarcity. Once you find that USP starts making your marketing strategies.
If you are a new company, your major objective should be brand awareness.
Start putting your products in the nearby stores and store person will only pay you the money once the product is sold out.
The only thing that the store owner needs to provide you is some space on the shelf. This will increase your brand awareness and helps you to get some extra sales.
3. Make people follow you
If you are a fashion brand and you want people to follow your fashion and wear them. You need to be a fashion influencer, your social media or your website should make people go wow!
You need to make them believe that you are the expert, to achieve this you need to have good content and SMM strategies so that people start following you.
4. Influencer Marketing
This can cost you some bucks but the conversion will be at least 2 times from influencer marketing.
For men and women accessories, influencer marketing works well. Through this, you can get followers of those influencers on your platform.
So, if you are having a fashion business make sure you should implement all the following strategies in your business.