After the launch of the Jio network, the Indian advertisement structure has changed drastically.
People shift from traditional advertisement methods to digital advertisement methods.
People keep on asking me what is the best digital marketing platforms 2020 . The answer remains the same every time. The advertisement platform depends upon the end goal and the audience you are targeting.
Some of the advertising platforms are Facebook, Instagram, Twitter, Linked, Quora and TikTok is also getting trending these days.
Now I will be telling you some of the features that you should keep in mind before choosing the platform.
Best digital marketing platforms 2020
No doubt Facebook is the father of social media advertisements, having more than 3 Billion active customers on the platform. You can target any type of audience on this platform. Facebook is the best digital marketing platforms 2020 for all kinds of businesses.
Facebook is good for both B to B as well as B to C businesses. Now will be telling you some of the features of Facebook:-
- 2 billion monthly active users and a 16 % increase every year.
- Every 60 sec 5,10,000 comments posted and 1,32,000 photos posted
- Most targeted ads in all social media ads.
- If you are going for older demographic Facebook is amazing
After the acquisition of Instagram by
Facebook. Instagram has become one of the finest and successful platforms for advertising. If you ask me about the best digital marketing platforms 2020 for the age group of 18 to 30, Instagram is the clear winner.
You can target an audience between 15 to 45 easily on Instagram as of now. Now will be telling you some of the features of Instagram:-
- 800 million+ active account every day
- 80% of accounts follow the business.
- 300 million+ accounts use Instagram stories every day.
- If you are going for younger demographic Instagram is amazing
- Number of photos shared to date is 40 billion+
- Number of Instagram likes per day is 4.2 billion
- Post that includes at least tone hashtag gets more engagement
For B to B business I will always recommend LinkedIn because it is the best platform to showcase your innovation and strength to other businesses.
Linked is highly professional. If you ask me about the best digital marketing platforms 2020 for the professionals, LinkedIn is the clear winner.
Now will be telling you some of the features of Linked:-
- Total number of linked account user is 500 million
- If you are good at Video and written content Linkedin is amazing
- Percentage of users that use LinkedIn daily is 40%
- 40 million students and recent college graduates.
- An average user spends is 17 min monthly.
According to me, the hot topic is generally successful when it comes to twitter. So if your business lies in the hot topic then Twitter is the right network for you. If you ask me about the best digital marketing platforms 2020 for viral content, Twitter is the clear winner.
Now will be telling you some of the features of Twitter:-
- 3 billion active account
- 330 million active users every month
- 500 million tweets sent every day
- Tweets with images receive 18% more CTR, 89% more tweets and 150% more retweets.
5 Tik Tok
Last year Tik Tok launches its ads feature and has proven to be very effective and efficient.
If you are targeting the crowd which is happening and wanted to download crazy stuff, then Tik Tok is the perfect platform you. Tiktok is the best digital marketing platforms 2020 for the funny video and personally telling you weird content.
In India, now the tik tok is banned so none of the strategy will work.
Now will be telling you some of the features of Tik Tok:-
- TikTok has about 800 million monthly active users.
- A user opens the TikTok app 8 times per day.
- 83% of TikTok users have posted a video.
- TikTok is now available in 154 countries worldwide
.I have been working on all this for the last year when I came to know about the power of the internet. I run a digital marketing agency name digisidekick.
In 2020 the trend for video watching is increased drastically. It is a prediction that by 2025 people under the age of 35 will not subscribe to TV.
Youtube is a good platform to capture all the types of audiences. After the introduction of JIO in India, youtube has become one of the best ways to advertise.
Some of the features of youtube are as follows:-
- 2 billion+ monthly active users
- 2 best social media platform.
- Youtube is having 80+ different languages, this cover 95% of population
- Every day 1 billion hours of video on youtube and have billions of views.