There is a countless business nowadays that has gone online and make their turnover in billions. Zomato, Swiggy, Amazon, Big Basket, and Pepperfry are some of the examples of online business giants. Every organization needs to do digital marketing in this 21st century. Having an online presence does not only mean having a website or have an empty social media page. The benefits of digital marketing are as follows.
Digital marketing means to have a good design website, continuous posts on social media handles like Facebook, Instagram, Pinterest, and Linkedin, etc.
Benefits of digital marketing
1 Digital marketing provides better customer support
Having a website and social media handles always helps to have better customer support. On the website, we add a customer chat plugin by which people can directly ask for an inquiry from the company.
Especially on social media, you can create directly make contact between the company and potential clients.
Here are some of the prospects people are looking for specific information, such as:
- Before they make a buying decision
- To solve a problem with an existing purchase
- Researching alternatives before making a buying decision
With an online presence, you can easily answer these queries. When the company is answering all the questions of their client on time, then this increases the level of trust of the customer towards the company. This is one of the best benefits of digital marketing.
2 Internet was born to do business
Yes, this statement is 100% true, you can not tell me a single online app or website which is working without a profit motive.
ith the help of the internet you can do a lot of things that you need do after traveling a lot like getting educated, imparting education, making payments, receiving payments, sharing information and many more. All these things now can be easily done by sitting at your home only.
This is one of the best benefits of digital marketing.
3. Reduces operation cost is the benefits of digital marketing.
A reduction of one single task in a company can cause a huge effect on the cost. Internet helps to decline the operational cost of business whether it is a product based company or it is a service providing company.
We will be explaining this with the help of an example- 10 years ago there was an institute providing education for digital marketing courses for Rs. 40,000.
The prices were so high because of the operational cost incurred. Operation cost includes employment cost, premises cost, electricity cost, equipment cost, and miscellaneous expenses.
Now the same organization provides the same course with better technology for Rs.30,000 with higher profits too. This is because they have shifted from classroom teaching to online live coaching, after this innovation in there teaching methods, operational cost declines.
This is one of the best benefits of digital marketing.
4. Digital marketing helps in the expansion of business
After globalization and liberalization, the market has turned to be very competitive, due to which every business needs expansion and innovation. These goals can easily be achieved with the help of digital marketing.
Suppose you are having a shoe shop for the last 10 years and having a brand name in the market, for expansion you can take your business online and can start an E-commerce website.
Our company Digisidekick provides all digital marketing services at the best affordable price.
5 Digital marketing helps to capture the target audience easily
Our company is doing digital marketing for the last 2 years and have run plenty of Facebook and Google ads.
From that experience, I can say that the audience that an organization can target by the help of digital marketing, can never be done through traditional methods.
Google and Facebook databases are so precise and solid that you can easily approach your target audience by having almost no cost.
6 Digital marketing converts into sales.
An online presence can be used in many different ways that can be the online presence or that can be converted.
In digital marketing, you just need to know how to showcase your product and how to reach the potential client and you will be ending up with lots of conversions.
Our company Digi Sidekick also sells digital marketing courses for Rs.500 and in the first month of the launch of the course, we were able to sell 500 copies of the course. This happened only because we know how to showcase our product and target the relevant audience.
7 Makes your presence separate from others
As I told you earlier that after the policies of liberalization and globalization market has become competitive. You need to have an edge over others to survive in this competitive market.
This can be provided to you with the help of digital marketing.
By online presence, we mean having a well-designed website and an interesting and interactive social media page.
Benefits of digital marketing do not only include sale but it also means a good digital presence.
People ask me regularly why we need to have a social media handle, the answer to this question is simple- every person spent at least 2 hours on Facebook and Instagram.
If your post is continuously showing to that person every 3 days then it creates a feeling o belongingness among company and potential customers.
Till now we told you some of the benefits of digital marketing that every person must know.
Now we will be telling you the different methods that help your company need to make an online presence.
1. Website Development
Website Development is the backbone of digital marketing. When a person thinks of having an online presence, the first that came to every person’s mind is website development.
Website creation involves lots of things to make a user-friendly website that can be a mobile-friendly website, pop-up sign in plugins, custom contact forms, compressed images, search bar and many more.
Website creation is the core of digital marketing.
2. Search Engine optimization
If you are having a website and want to sell your products by mean of that website, then it is like you are standing in the middle of a desert and trying to sell your product.
When you integrate your website to digital marketing then it is like you are selling your product in the middle of a supermarket where millions of potential customers visit every day.
Search engine optimization is a Google algorithm by which you can rank your website on the top of the Google search page.
Benefits of digital marketing can only be avail if you are having a good SEO of you website.
By this, you can easily target the potential searchers by organic means without spending on the Google search ads and paid methods.
Search Engine Optimization can be done in many ways. That can be done by Content writing, Powerful backlinking, guest posting and many more.
3. Social Media Marketing
Social media marketing is the heart of digital marketing, by the ways of social media you can create a bridge between the company and the potential clients.
Social media marketing means a regular posting of posts and information about a company on social media in a presentable manner.
Here at Digi Sidekick, we do digital marketing on many social media platforms like Facebook, Instagram, Linked In, Pinterest, Tik Tok, and WhatsApp as well.
Not only posting regularly on social media platforms is part of social media marketing, but Social media ads also play a very crucial role in digital marketing.
Every person is into its personal persona while he is surfing on social media and concentrate on each and everything he sees on social media during that particular time. So social media is the best way to convey your brand to others.
4 Google Ads
Google ads are something which is the best way you can advertise your company on various different platforms. That can be Google search ads, Google display ads, Google video ads, Google shopping ads.
Various platforms on which you can show you ads are all the website that appear on Google search page, youtube, any app that appear on play store.
Google ads have made the advertisement very simple. Earlier with the traditional methods,
you can never track the conversion rate, cost per click and level of impact that advertisement has made. But after the introduction of Google ads, everything is possible.
As for now, I have told you everything that why a company should consider to go for digital marketing and what services they can avail for a successful digital marketing strategy.
You can contact Us that is DIGISIDEKICK for any services that you need.
We act as digital marketing as well as a business consulting agency.